Advertising, Marketing & Graphic Design

1-day course for 14-17 year olds to explore the power of advertising and graphic design ideas

Guided by our expert team in a supportive environment, you’ll get hands-on with idea generation, experiment with creative processes, and develop work to strengthen your portfolio for further study, or just to experience what advertising and graphic design is all about.

In the morning we’ll focus on advertising. You’ll be introduced to the concept of behavioural change, and will analyse real-world campaigns, explore the MINDSPACE framework, and develop your own intervention to influence social behaviour.

In the afternoon we’ll focus on graphic design. Using classic graphic design processes, visual play, experimentation, and collaboration, by the end of the day you’ll have created a Fanzine and presented it to the group, using critical thinking and making to communicate your ideas.

By the end of the day, you will:
​Be able to develop and visualise creative concepts using the principles of behaviour change and the design process.
​Be able to explain what the acronym of the behaviour change framework, MINDSPACE, stands for, and how it is used in design and adverting.
​Be able to understand the power of word and image in storytelling.
​Have connected thinking and making, using collage, page design and materials to produce a theme-based Fanzine.

This course is based in a studio on our Penryn campus. You’ll be taught by our experienced Falmouth University staff. All staff teaching this course are DBS cleared and have undergone our mandatory safeguarding training. Students will be supervised through the day including break times.

The course includes refreshments, lunch and all materials you’ll need for the day.

3 dates to choose from: 29 Jul, 12 Aug, or 26 Aug
Cost: £99 or 10% off for 3+ bookings
Suitable for: 14 – 17 year olds only, all experience levels welcome