Consumer Behaviour for Business Success

Add to Calendar 20250915 20251024 Europe/London Consumer Behaviour for Business Success

6 week online self paced course with guided learning hours of 4 hours per week. Additional live 1 hour webinars each week.

Tickets

£50 — £150

Cornwall and IoS Resident £50 | Out of County Participant (UK) £150

Location

Falmouth University Short Courses

View Venue
| Address and Map

Dates

Mon 15th September, 2025 — Fri 24th October, 2025
9:00 am |
6 week online self paced course with guided learning hours of 4 hours per week. Additional live 1 hour webinars each week.

Follow this event

About this event

Understand what drives consumers to boost growth with practical, real-world insights.

This six-week online short course in Consumer Behaviour is designed for anyone looking to better understand customer decision-making to drive business growth. Ideal for professionals in marketing, sales, product development, or entrepreneurs building their own brand, the course offers a deep dive into the factors that influence consumer actions. You will explore the customer decision-making process, learn to apply industry-recognised models and frameworks, and gain practical tools, many of which are free or low cost, to gather customer insights. The course also addresses the impact of changing cultural norms, such as remote working, on consumer behaviour. Co-developed by subject experts at Falmouth University, it provides a future-focused outlook, helping you adapt strategies to evolving market trends. Through real-world examples and actionable insights, you will build the confidence to make informed, consumer-centric decisions that enhance your brand or business.

Book Now

Contact

https://www.falmouth.ac.uk/study/short-courses/business-marketing-advertising-short-courses/consumer-behaviour

Accessibility

Facilities