Digital Marketing for Business Growth

Add to Calendar 20250915 20251024 Europe/London Digital Marketing for Business Growth

6 week online self paced course with guided learning hours of 4 hours per week. Additional live 1 hour webinars each week.

Tickets

£50 — £150

Cornwall and IoS Resident £50 | Out of County Participant (UK) £150

Location

Falmouth University Short Courses

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Dates

Mon 15th September, 2025 — Fri 24th October, 2025
9:00 am |
6 week online self paced course with guided learning hours of 4 hours per week. Additional live 1 hour webinars each week.

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About this event

Boost business growth with this 6‑week online Digital Marketing course—strategy, campaigns, analytics.

This six week online short course, Digital Marketing: Harnessing its Power for Business Growth, is designed for professionals in marketing, sales, product development or entrepreneurs looking to craft and execute effective digital strategies. Delivered by industry experienced experts at Falmouth University, the course introduces the RACE framework (Reach, Act, Convert, Engage) and guides you through situational analysis including competitor reviews. You will explore earned, owned, and paid media channels such as SEO driven websites, social media, online PR, Google and YouTube Ads to build a cohesive digital marketing mix. Each week covers a key area, leading toward practical learning in campaign setup, budget management, channel optimisation, and ROI maximisation. The final week focuses on metrics, how to analyse KPIs, leverage analytics tools, and derive insights to refine future campaigns. Through real world examples, webinars, quizzes and a final assessment, you will develop theoretical knowledge and hands on skills to confidently lead digital marketing efforts in your organisation or brand.

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Contact

https://www.falmouth.ac.uk/study/short-courses/business-marketing-advertising-short-courses/digital-marketing

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